Jagrit
Sehgal

Content Strategy Social Media Brand Outreach

9M+
Railways Twitter managed
800K+
Ministry of Labour reach
3
Industries โ€” Govt ยท Luxury ยท Sports
AI is my
friend
01

Clients Handled

01
๐Ÿ›๏ธ
Ministry of Labour and Employment
Government of India ยท October 2025 to Present
Tap to see work
Ministry of Labour and Employment
Led the Labour Codes digital campaign and the PM event on PMVBRY scheme. Scripted animated video series for flagship Ministry schemes. Created viral moment-marketing using IPL and Bollywood hooks. Gave campaign slogans for ministerial events and planned content strategy for BRICS Employment Working Group under India's BRICS Chairship.
0
Twitter grew 73K ยท Instagram grew 46K during tenure
02
๐Ÿš†
Ministry of Railways
@RailMinIndia ยท Government of India
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Ministry of Railways
Managed 9M+ follower account. Handled New Pamban Bridge, Chenab Bridge and Anji Bridge launch campaigns. Planned PM events end to end โ€” hoardings, standees, digital ads. Drafted speeches, press releases and ministerial briefing notes.
"I've planned events where the audience was the Prime Minister."
9M+
One of India's biggest govt handles ยท 33K+ views per post
03
โœจ
RISA โ€” Timeless Tribal
Luxury Heritage Fashion ยท New Delhi
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RISA โ€” Timeless Tribal
Built the brand world from scratch. Positioning, campaign copy, social ads, OOH billboards and product storytelling for RISA's flagship launch at Connaught Place, New Delhi.
0 to 1
Complete brand identity and launch campaign
04
๐Ÿ‹๏ธ
BenchToField
Founder ยท Sports Media Platform
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BenchToField
Founded a Gen Z sports performance platform covering football, cricket, fitness and sports science. Built brand identity, content strategy, SEO architecture and WordPress stack solo. Because sports deserves more than scorecards.
0
SEO score ยท First published article
๐Ÿ“ก
Ministry of Labour and Employment
Campaign Impact
๐Ÿ“ก
22.6K
Views on IPL ร— NCS moment marketing campaign
643K
Twitter followers ยท grew 73K during tenure
165K
Instagram followers ยท grew 46K during tenure
2
PM events planned and executed end to end
Labour 1
Bollywood x Shramik
Labour 2
Sholay
Labour 3
3 Idiots X PMVBRY
Labour 4
Amar Akbar Anthony X E-shram
Labour 5
Naam to Suna Hoga
Labour 6
IPL x NCS
๐Ÿš‚
Ministry of Railways
@RailMinIndia ยท 9M+ Followers
๐Ÿš‚
Pamban 1
Amazing Facts
Pamban 2
Strength Endures
Pamban 3
Bharat Connected
Pamban 4
Mind Blowing Facts
Pamban 5
Pamban Bridge
2021
|
2023
UTIITSL
Programme and Policy Associate ยท UTI Infrastructure Technology and Service Ltd.
My first exposure to how government and corporate systems communicate. Facilitated stakeholder communication, supported the Goa Election Card rollout, drafted business proposals and mapped compliance pathways.
02

Projects

RISA โ€” Timeless Tribal
โœฆ Brand Launch

"When a heritage luxury brand needed to announce itself to New Delhi, they needed more than a campaign. They needed a world. I built it."

RISA luxury
RISA legacy
RISA intro
RISA shoes
RISA tradition
RISA billboard
B
enchToField
Built in the gym. Applied on the field.

Founded a Gen Z sports performance platform covering football, cricket, fitness and sports science. Built the brand identity, content strategy, SEO architecture and WordPress stack solo.

0
SEO score, first article
Gen Z
Target audience
benchtofield.com https://x.com/BenchToField
BenchToField
BenchToField
BenchToField
BenchToField
BenchToField
BenchToField
What I Bring to the Table
Click to explore. Every service backed by real proof.

I build content systems, not one-off posts. Whether it is a government ministry reaching millions or a luxury brand finding its first audience, I create the editorial calendar, the campaign framework and the tone of voice that holds everything together. Content that does not just exist. It works.

7+
PM events planned and delivered
22.6K
Views on single organic post, Labour Ministry

Running a social media account is not just about posting. It is about knowing your audience, reading the moment, and showing up consistently with content that earns attention. I have managed handles at every scale from zero to 9 million followers.

9M+
@RailMinIndia managed daily
119K
Total follower growth across both Ministries

A brand is not what you say about yourself. It is what people feel when they encounter you. I have built that feeling for a government ministry, a luxury heritage label and a Gen Z sports platform. Three completely different audiences. Three distinct voices. One discipline.

3
Brand worlds built โ€” Govt ยท Luxury ยท Sports
2
Brands taken from 0 to launch

Great content that nobody finds is a waste. I make sure the right people find you at exactly the right moment. HubSpot certified, applied from day one on BenchToField. Keyword strategy, on-page optimisation, search intent mapping. Not theory. Practice.

82/100
Rank Math SEO score on first article
Certified
HubSpot SEO Certification

I plan and execute digital campaigns that connect content to people. Knowing which platform works for which audience, how to read analytics to decide what to push, and when to let organic momentum do the work. Google Analytics certified. Real campaigns behind it.

RISA
Full brand launch ยท social and OOH
Certified
Google Skillshop ยท Analytics

From the first brief to the final execution. Hoardings, standees, digital ads, event coordination. I have planned 7+ campaigns that went all the way up to the Prime Minister's desk. If you need someone who can take an idea from concept to live without losing the thread, that is what I do.

7+
PM events ยท PMVBRY ยท Youth for Viksit Bharat and more
End to end
Brief ยท Creation ยท Execution ยท Reporting
๐Ÿค–
AI does not replace creativity. In my hands, it supercharges it.
03

Skills

Content Ideation

I turn complex ideas into content people actually want to consume across formats, audiences and languages.

Social media contentScript writingLong-form articlesPolicy communicationMoment marketingInfographicsPress releasesVideo scriptsHindi and English
22.6K
Views on single organic post
800K+
Combined audience managed
7+
PM events delivered
SEO

Being findable is a strategy, not an afterthought. HubSpot certified, applied from the very first article on BenchToField.

Keyword researchOn-page SEORank MathContent SEO strategyMeta optimisationInternal linkingSearch intent mapping
82/100
SEO score on first BenchToField article
Certified
HubSpot SEO Certification
Google Analytics

Data without context is noise. I track, read and act on performance. Google Skillshop certified.

Google Analytics 4Traffic analysisAudience insightsSocial analyticsPerformance reportingTrend identification
73K
Twitter growth tracked and reported
46K
Instagram growth during tenure
Certified
Google Skillshop
Digital Marketing

Paid and organic together. I plan campaigns across platforms knowing what works where and when to adjust.

Campaign strategyAudience targetingContent distributionCross-platform marketingGovt digital campaignsBrand launch campaigns
RISA
Full brand launch ยท social and OOH
MoLE
Labour Codes national campaign
9M+
Railways digital strategy managed
Brand and Strategy

I have built the voice, tone and message framework for three completely different brand worlds and I am actively deepening this as a core direction.

Brand identityBrand positioningTone of voiceVisual storytellingEditorial strategyStakeholder communication
3
Brand worlds โ€” Govt ยท Luxury ยท Sports
2
Brands built 0 to 1
Tools

The toolkit I reach for every day from content creation to SEO to web building.

CanvaWordPressKadence WPRank MathMS OfficeGoogle WorkspaceGoogle AnalyticsNotionAI writing tools
4
HubSpot certifications
Certified
Google Skillshop ยท Analytics
Certifications
๐Ÿ…
Content ideation
HubSpot Academy
๐Ÿ…
SEO
HubSpot Academy
๐Ÿ…
AI for Marketers
HubSpot Academy
๐Ÿ…
Social Media Marketing
HubSpot Academy
โญ
Google Analytics
Google Skillshop
Always Learning.
What is running in the background right now
Video and Reels
Short-form video strategy, scripting for Reels and Shorts, visual storytelling for brand contexts.
Active
AI for Marketers
Applying AI to content ideation, SEO research, campaign drafting and performance workflows.
Certified
Sports Analytics
Cricket analytics completed via Mad About Sports. Data driven storytelling for sports performance.
Completed
Web Development
Built BenchToField on WordPress. HTML, CSS basics, Kadence design and SEO architecture.
Hands On
Policy Communication
Turning complex policy into digestible shareable content. Deep expertise across two ministries.
Expert
Brand Strategy
Actively building brand strategy muscle through RISA, BenchToField and ongoing self directed learning. This is a core direction.
Building

Every great campaign
starts with one conversation.

Let's have ours. Open to roles in:

Social Media Strategy Content Strategy Content Handling Brand Outreach Digital Marketing

Delhi NCR ยท Remote ยท Open globally